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NC Custom Leaders Lance Stier and David Miller Rank No. 11 on Counselor Power 50 List for 2025

Hicksville, NY. – October 14, 2025 — NC Custom (ASI: 44900; SAGE: 52303; PPAI: 111662; PPPC: 920802) a leading manufacturer and Top 20 supplier of promotional products, is proud to announce that Lance Stier, CEO and David Miller, President, have been named No.11 on the 2025 Counselor Power 50, which recognizes the most influential executives in the promotional products industry. This marks a four-spot rise from their 2024 ranking of #15.

“We are honored for this recognition by ASI, which we accept on behalf of our team at NC Custom,” said Lance Stier. “David and I sketched out the vision for this business on the back of a piece of paper in 2010 and we have followed the same playbook ever since – relentlessly committed to excellent products, innovation, great service and execution, and top-notch team.”

This recognition comes as Stier and Miller successfully lead NC Custom through a year of strategic expansion, even amid challenging market conditions. The company added over 300 new products across apparel, health & beauty, food gifts, and drinkware, became an approved co-packer for M&M’S^® products, expanded flexible and digital printing services, and introduced more sustainable options such as compostable confectionery packaging.

“We’re incredibly grateful for the team we’ve build at NC Custom. The team’s dedication to putting the customer first drives every facet of our operation. We greatly appreciate the support of distribution partners in utilizing us as a top-of-mind vendor across all offered categories. It’s exciting to reflect on how far we’ve come and to look ahead to the future.” said David Miller. “We’re excited to finish 2025 strong with a great holiday season and have an exciting slate of new products and initiatives in 2026, including the expansion of our M&M’S partnership, growing our assortment of FDA/medical health and beauty products, introducing Ghirardelli as a partner brand, our America250 licensed partnership, and so many more.”

Stier and Miller also noted that NC Custom has strengthened its USA-Made product offerings in response to uncertain tariff conditions and reinforced its Canadian operations. Looking ahead the company is focused on growth across its three brands, launching a streamlined web platform in 2026, implementing new optimization across its plants and expanding strategic partnerships.

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About NC Custom 

With over 50 years of award-winning experience, NC Custom (ASI: 44900; SAGE: 52303; PPAI: 111662; PPPC: 920802) is a top-20 ASI Supplier and a leading diversified manufacturer of more than 3,000 products, spanning confectionery, mints, chocolate, hard goods, health and beauty, wellness, premium apparel, and soft goods for the promotional products industry. Chocolate Inn, a subsidiary of NC Custom, remains the only food vendor in the promotional products industry that is SQF-certified, the highest global standard of food safety. The company operates two world-class manufacturing facilities and offers an industry-leading range of printing, packaging, and decorating capabilities. As a leading hard goods and health and beauty manufacturer, Lanco, also a subsidiary of NC Custom, provides extensive product customization capabilities, including custom-formulated lip balm, sanitizer, candles, lotions, and. more. www.nccustom.com